Today evening while watching Thalaivars Vettayadu VeLayadu I observed this.
Actual Movie Duration – 2 hrs 37 minutes
Movie Duration in Sun TV -4 hrs 9 minutes
Advertisements – 40 minutes.
News* – 42 minutes
Movie was between 6.03-6.17, 6.24-6.41, 6.48-7.05, 7.11-7.26, 8.00-8.18, 8.25-8.40, 8.46-9.06, 9.13-9.26, 9.32 to 9.43, 9.49-10.02 and 10.08-10.12
Advertisements were between 6.18-6.23, 6.42-6.47,7.06-7.10,8.19-8.24,8.41-8.45,9.07-9.12,9.27-9.31,9.44-9.48,10.03-10.07
On an average, an advertisement lasted 20 seconds. So totally, we had to endure close to 144 advertisements (Not different advertisements)
The advertisement break can be split into two parts
1. Generic advertisements
2. Adverstiments of sponsors, who sponsored for the movie telecast. E.g. Castrol.
So, on every advertisment break you get to watch general advertisement for first 2 minutes and then the advertisements of the sponsors. Finally, just 1 minute before movie resumes Castrol Active’s ad was shown, followed by other advertisements for a minute.
Every time the movie resumes, it starts some 10 seconds before when it actually stopped. Continuity?
*-I didnt calculate the actual news duration and the advertisment duration during the news break. All times in P.M., IST.