At present we have 4 sports channels. Star Sport, Espn, Ten Sports & DD Sports(!!).

Yesterday, there was an interesting tennis match(French Open) going on and promptly Ten Sports switched to cricket. A stupid match between West Indies and Pakistan. It was highly irritating.
There was a Maria Sharapova match last night. Booooo Hooooo :-((

And I sincerely pray no cricket matches are there in the next season of EPL, and current season of F1.

I think we need more sports channels, so that people get to choose and see what they want!
This Ten Sports has bagged the rights for World Cup Football. But I have no clue what they will do, if there are more than 1 matches at the same time :-(